Lead Product Marketer

Job Summary

Owning the go-to-market strategy and positioning for HubSpot's developer products, the full-time Lead Product Marketer will work remotely to orchestrate product launches, define user personas, and build clear narratives for technical audiences.

Key responsibilities

• Lead go-to-market strategy, positioning, and messaging for developer products
• Orchestrate product launches for APIs, AI coding tools, and other technical offerings
• Develop launch assets and marketing content to enhance product adoption and engagement

Required qualifications

• Significant experience in product marketing or developer-focused go-to-market roles within a SaaS environment
• Proven track record of executing end-to-end launches for technical products
• Strong understanding of developer ecosystems, APIs, and technical platform concepts
• Ability to communicate complex technical concepts to diverse audiences
• Experience in leading cross-functional initiatives with multiple stakeholders