Lead Product Marketer

Job Summary

Owning the go-to-market strategy and positioning for HubSpot's developer products, the full-time Lead Product Marketer will operate remotely to drive product launches, shape narratives, and enhance adoption among developers and partners.

Key responsibilities

• Lead go-to-market strategy, messaging, and marketing for technical products including APIs and AI coding tools
• Orchestrate product launches and build cohesive narratives that communicate complex technical capabilities to diverse audiences
• Analyze market trends and customer feedback to refine strategies and improve product adoption outcomes

Required qualifications

• Significant experience in product marketing or developer-focused go-to-market roles within a SaaS environment
• Proven success in executing end-to-end launches for technical or developer-facing products
• Strong understanding of developer ecosystems, APIs, and technical platform concepts
• Ability to communicate complex technical concepts to both technical and non-technical audiences
• Experience leading cross-functional initiatives with multiple stakeholders and competing priorities