Lead Product Marketer

Job Summary

Owning the go-to-market strategy and positioning for HubSpot's developer and agent infrastructure products, the full-time Lead Product Marketer will orchestrate launches, define target personas, and collaborate cross-functionally to drive product adoption in a remote setting.

Key responsibilities

• Lead go-to-market strategy, positioning, messaging, and release marketing for developer products
• Orchestrate product launches for APIs, AI coding tools, and the Developer Platform
• Build cohesive narratives that communicate complex technical capabilities to diverse audiences

Required qualifications

• Significant experience in product marketing or developer-focused go-to-market roles within a SaaS environment
• Proven success in executing end-to-end launches for technical or developer-facing products
• Strong understanding of developer ecosystems, APIs, and technical platform concepts
• Ability to clearly communicate complex technical concepts to both technical and non-technical audiences
• Experience leading complex cross-functional initiatives with multiple stakeholders