Lead Product Marketer

Job Summary

Owning the go-to-market strategy and positioning for HubSpot's developer products, the full-time Lead Product Marketer will operate remotely to drive product launches, shape narratives, and enhance adoption among developers and partners.

Key responsibilities

• Lead go-to-market strategy, positioning, and release marketing for developer products
• Orchestrate launches for technical products including APIs and AI coding tools
• Build cohesive external narratives that translate complex technical capabilities into clear value for diverse audiences

Required qualifications

• Significant experience in product marketing or developer-focused go-to-market roles within a SaaS environment
• Demonstrated success in executing end-to-end launches for technical products
• Strong understanding of developer ecosystems, APIs, and technical platform concepts
• Proven ability to lead complex cross-functional initiatives with multiple stakeholders
• Data-driven approach to measuring adoption and launch effectiveness