Lead Product Marketer

Job Summary

Owning the go-to-market strategy and positioning for HubSpot's developer products, the full-time Lead Product Marketer will work remotely to orchestrate product launches, define messaging, and drive adoption among developers and partners.

Key responsibilities

• Lead go-to-market strategy, positioning, and release marketing for developer products
• Orchestrate launches for technical products including APIs and AI coding tools
• Build cohesive external narratives that translate complex capabilities into clear value for diverse audiences

Required qualifications

• Significant experience in product marketing or developer-focused go-to-market roles within a SaaS environment
• Demonstrated success in executing end-to-end launches for technical products
• Strong understanding of developer ecosystems, APIs, and technical platform concepts
• Ability to communicate complex technical concepts to both technical and non-technical audiences
• Proven ability to lead complex cross-functional initiatives with multiple stakeholders