Lead Product Marketing Manager

Job Summary

To support a growing financial technology company, the full-time remote Lead Product Marketing Manager will define product marketing strategies, establish segmentation and positioning frameworks, and collaborate with cross-functional teams to drive go-to-market initiatives for both existing and new products.

Key responsibilities

• Define customer segmentation and targeting using data-driven insights
• Develop clear value propositions and product narratives that resonate with target audiences
• Establish foundational product marketing processes to support product launches and decision-making

Required qualifications

• 7+ years of product marketing experience, specifically in B2C fintech products
• Proven expertise in segmentation, positioning, and value proposition development
• Strong data fluency with experience in analytics and research collaboration
• Track record of influencing senior leaders in dynamic environments
• Exceptional communication skills, capable of simplifying complex ideas