Lead Product Marketing Manager

Job Summary

Driving product marketing initiatives, the full-time Lead Product Marketing Manager will align product, growth, sales, and brand teams around user insights while conducting voice-of-customer research and managing competitive intelligence in a remote setting.

Key responsibilities

• Lead product marketing efforts by fostering collaboration across product, growth, sales, and partnerships to ensure a unified understanding of users and product
• Conduct voice-of-customer research to uncover user needs and translate findings into actionable personas and segment maps
• Own competitive intelligence and develop positioning and messaging strategies that resonate with target audiences

Required qualifications

• 5 to 8 years of experience in B2C tech product marketing, preferably in a fast-paced, growth-oriented environment
• Proven ability to build trust and create alignment in cross-functional teams without relying on formal authority
• Strong investigative mindset with the ability to derive insights that influence decision-making
• Exceptional writing skills for crafting compelling marketing materials and positioning documents
• Data-informed approach with experience in using performance metrics, funnels, and A/B testing to drive marketing strategies