Lead Quantitative Marketing Analyst

Job Summary

A company is looking for a Lead Quantitative Marketing Analyst.

Key Responsibilities

• Report, measure, and analyze outbound marketing campaigns for profitable audience acquisition
• Assess targeting and segmentation effectiveness to optimize marketing efforts and maximize customer lifetime value
• Develop new metrics and provide actionable intelligence to marketing partners

Required Qualifications

• Bachelor's or Master's degree in a quantitative field (e.g., Statistics, Math, Engineering, Economics)
• 5 years of experience in analytics
• Prior lending experience in banking or fintech is a plus
• Proficiency in SQL, R, Python, and advanced Excel for data modeling and analysis
• Experience with data visualization tools such as PowerBI or Tableau