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Lead SEM Manager
Job Summary
A company is looking for a Lead SEM Manager to join their Growth Marketing team.
Key Responsibilities
- Scale and optimize paid search programs across Google and Bing to align with business goals
- Design and execute experiments to improve efficiency and drive high-intent traffic
- Analyze performance metrics across the full funnel and collaborate with cross-functional teams for accurate tracking and reporting
Required Qualifications
- 7+ years in performance marketing with expertise in SEM and CRO across Google Ads and Bing
- Proven success in keyword strategy, ad testing, audience targeting, and bid optimization
- Strong analytical skills with experience in Excel, Looker, Tableau, and Google Analytics
- Experience with AI tools for data analysis and decision-making
- Collaborative mindset with the ability to align cross-functional teams
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COMPLETE JOB DESCRIPTION
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Company Overview
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