Lead User Acquisition Manager

Job Summary

Experienced marketers will find a full-time remote Lead User Acquisition Manager opportunity focused on developing and executing paid media strategies to drive user acquisition for new product launches while collaborating with cross-functional teams.

Key responsibilities

• Build and manage the end-to-end user acquisition strategy for new product launches, including channel selection and audience targeting
• Evaluate and test various paid media channels to prioritize and scale effective campaigns based on data-driven insights
• Partner with Finance and Product teams to set user acquisition targets, allocate budgets, and monitor performance against growth goals

Required qualifications

• 8-10+ years of experience in paid media, user acquisition, or growth marketing with a proven track record of successful product launches
• Deep knowledge of paid media channels, including Facebook, TikTok, Google, and their optimization best practices
• Strong analytical skills with a solid understanding of CAC, LTV, ROI, and unit economics
• Experience in campaign management and optimization, including budget monitoring and scaling successful campaigns
• Ability to thrive in ambiguous environments and create strategies from scratch without predefined playbooks