Lead Web Strategist

Job Summary

A company is looking for a Lead Web Strategist, Developer Web Properties.

Key Responsibilities

• Drive the web experience strategy and roadmap, aligning with marketing campaigns and business objectives
• Establish key web KPIs and lead a test-and-learn program to optimize web performance
• Develop project plans for web initiatives, coordinating across teams for successful delivery

Required Qualifications

• 10+ years of experience in marketing operations, analytics, or related fields
• Bachelor's degree in Business, Marketing, Communications, or related field, or equivalent experience
• Experience leading web strategy and optimization initiatives with measurable outcomes
• Strong cross-functional leadership skills and ability to manage multiple workstreams
• Experience with web analytics and experimentation tools