Lead Writer

Job Summary

Transforming product innovation and brand purpose into compelling narratives, the full-time Lead Writer will develop impactful campaigns and storytelling for HOKA while working remotely, preferably from the West Coast.

Key responsibilities

• Collaborate with creative teams to conceptualize and define narrative and copy direction for HOKA campaigns
• Craft engaging copy concepts and narratives that resonate with runners and outdoor enthusiasts across various digital channels
• Champion the HOKA voice, ensuring consistent communication of brand values and product messaging

Required qualifications

• Bachelor's degree or equivalent professional experience
• 9+ years in an advertising agency or in-house creative environment
• Strong portfolio demonstrating strategic thinking and compelling storytelling across multiple mediums
• Expertise in both print and digital marketing and advertising
• Proven ability to craft persuasive short-form and long-form writing