Life Cycle Marketing Manager

Job Summary

Focused on driving user activation and maximizing customer lifetime value, the full-time remote Life Cycle Marketing Manager will design and manage multi-channel customer journeys while collaborating cross-functionally to enhance product engagement and retention.

Key responsibilities

• Design and manage complex, multi-channel customer journeys triggered by product usage data and customer attributes
• Collaborate with product, marketing, customer success, and support teams to drive product adoption and retention
• Continuously refine customer segments based on performance data and evolving needs

Required qualifications

• 4+ years in lifecycle marketing, customer marketing, or related roles
• Experience measuring and tracking cross-channel campaign success
• Project management skills with a strong attention to detail
• Experience working cross-functionally with sales, support, and product teams
• Prior experience with in-app messaging tools (e.g., Gainsight)