Lifecycle and CRM Growth Manager

Job Summary

A company is looking for a Lifecycle & CRM Growth Manager to drive student retention and referral growth strategies.

Key Responsibilities

• Design and implement onboarding communication flows to enhance student retention and engagement
• Develop and manage a scalable referral system to acquire new students through existing ones
• Segment the database to deliver targeted messaging and improve student motivation and activity

Required Qualifications

• Fluent level of English; Spanish is a strong plus
• Proven experience in CRM, lifecycle, or email marketing
• Strategic thinking ability beyond following briefs
• Experience with Customer.io is a strong plus