Lifecycle and CRM Manager

Job Summary

To drive the lifecycle program, the full-time remote Lifecycle and CRM Manager will build and manage campaigns, write SQL queries, and run experiments while ensuring high-quality execution and reporting on lifecycle performance metrics.

Key responsibilities

• Build and manage end-to-end lifecycle campaigns and triggered journeys across push and email
• Write SQL queries to construct audiences and cohorts, and perform data analysis for campaign optimization
• Conduct quality assurance for all sends, ensuring zero defects and compliance with messaging standards

Required qualifications

• 6-10 years of experience in lifecycle marketing, CRM, or marketing operations at consumer scale
• Strong SQL skills for querying large event tables and constructing complex data sets
• Hands-on experience with lifecycle or CRM platforms such as Braze or Iterable
• Knowledge of event schemas, user properties, and APIs related to data integrity
• Experience with dashboarding tools like Looker or Mode for performance reporting