Lifecycle and Retention Manager
Job Summary
Owning the strategy and execution for member and partner engagement, the full-time remote Lifecycle and Retention Manager will develop lifecycle programs, manage CRM tools, and conduct retention analysis for both B2C and B2B audiences.
Key responsibilities
- Build and own the lifecycle and retention strategy across member and partner audiences
- Migrate and optimize the CRM platform while enhancing the data model for lifecycle initiatives
- Design and launch lifecycle programs, including onboarding journeys and retention interventions
Required qualifications
- 6-10 years in lifecycle marketing, retention, or CRM with both strategic and hands-on experience
- Direct experience with CRM platforms such as Iterable, Braze, or Customer.io
- Strong analytical skills with experience in cohort analysis and retention modeling
- Proven track record of building lifecycle programs from foundation to scale
- Experience across multiple channels including email, SMS, push, and in-product
Complete Job Description
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