Lifecycle Campaign Manager

Job Summary

A company is looking for a Lifecycle Campaign Manager in Health & Wellness (Remote).

Key Responsibilities

• Develop and manage multi-channel automation workflows for customer onboarding, retention, and product review acquisition
• Execute comprehensive retention strategies to reduce churn and maximize customer lifetime value
• Build and optimize a loyalty and rewards program to enhance customer retention and repeat purchases

Required Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field
• 3-5 years of experience in email/SMS lifecycle automated campaigns and loyalty programs
• 3-5 years managing a product review platform
• Strong analytical skills with experience using Google Analytics, Excel, or BI tools
• Deep understanding of customer segmentation and behavioral targeting