Lifecycle Campaign Specialist

Job Summary

To engage and retain paid subscribers in the US and Canadian markets, the part-time Lifecycle Campaign Specialist will develop content, execute targeted marketing initiatives, and collaborate with cross-functional teams to optimize lifecycle strategies across various channels.

Key responsibilities

• Develop and execute retention and upsell strategies to maximize subscriber lifetime value
• Lead the Ambassador Program to activate subscribers as advocates and drive engagement campaigns
• Utilize analytics for data-driven decision-making to continuously optimize lifecycle marketing efforts

Required qualifications

• Bachelor's degree in Marketing, Business, Analytics, or a related field
• 3+ years of experience in B2C marketing, CRM, or customer lifecycle management
• Proven track record in multi-channel CRM execution, including email, SMS, and in-app marketing
• Hands-on experience with CRM tools, ideally Braze or equivalent, and data analysis techniques
• Experience launching an ambassador or community program is preferred