Lifecycle Communication Manager
Job Summary
To enhance the student experience, the full-time remote Lifecycle Communication Manager will develop and implement strategic multi-channel communication campaigns aimed at optimizing the student journey, maximizing conversions of prospective students, and fostering engagement among existing students and alumni.
Key responsibilities
- Develops, executes, and optimizes multi-channel lifecycle marketing campaigns, including email and SMS, to nurture prospective students and drive engagement
- Owns the communications for the student journey, ensuring a seamless experience from inquiry through alumni engagement
- Evaluates and reports on key metrics for campaign effectiveness and lifecycle KPIs for applications and enrollments
Required qualifications
- Bachelor's degree preferred
- 5+ years of experience in lifecycle marketing and/or communications, preferably in higher education
- Deep understanding of B2B and/or D2C lifecycle communications
- Expertise in CRM and marketing automation platforms, specifically Click Dimensions, with Microsoft Dynamics experience preferred
- Strong analytical skills to interpret educational data and develop effective marketing strategies
Complete Job Description
The complete job description is available to members. Premium membership includes:
Full access to 42,237 remote jobs from human-vetted companies, updated daily
Resume Builder - AI-powered tool to craft, enhance, and tailor your resume to a specific job
Twice-monthly live group coaching and the full Remote Career Center
20% member discount on Career Services
Backed by a 30-day money-back guarantee
Company Company Name
Headquarters Headquarters
Founded Founded
Website
Wikipedia Wikipedia URL
BBB URL BBB URL
The company description is available to members. Go Premium for full access to every job and company profile in our remote jobs database, backed by a 30-day money-back guarantee.
