Lifecycle Communication Manager

Job Summary

Seeking a strategic and data-driven Lifecycle Communication Manager on a contract basis, this remote position will develop, execute, and optimize multi-channel lifecycle marketing campaigns to engage prospective students and enhance conversion rates.

Key responsibilities

• Develops and optimizes multi-channel lifecycle marketing campaigns, including email and SMS, to nurture prospective students
• Evaluates and reports on key metrics for campaign effectiveness, monitoring lifecycle KPIs for applications, enrollments, and starts
• Leads optimizations to improve lifecycle communications using data-informed decisions while ensuring brand standards are adhered to

Required qualifications

• Expertise in CRM and marketing automation platforms, including Microsoft Dynamics and Click Dimensions
• Proven ability to work independently with limited supervision and collaboratively in a team environment
• Strong analytical skills with a high attention to detail
• Experience in developing testing strategies for personalized communication
• Demonstrated ability to manage multiple projects and meet tight deadlines