Lifecycle Copywriter

Job Summary

A company is looking for a Lifecycle Copywriter to enhance customer engagement and retention through effective messaging.

Key Responsibilities

• Develop and implement lifecycle copy strategy based on customer insights and performance metrics
• Write high-converting copy for various channels including Email, SMS, and direct mail
• Create and optimize segmentation and personalization frameworks for targeted messaging

Required Qualifications

• 3+ years of experience writing sales-focused copy for DTC and eCommerce brands
• Strong understanding of subscription metrics such as retention rate and customer lifetime value
• Ability to create comprehensive strategic briefs covering design and messaging structure
• Fluency in U.S. communication style as a native English speaker or culturally fluent individual
• Experience working in a remote, fast-paced, performance-driven environment