Lifecycle CRM Growth Manager

Job Summary

Owning the strategic direction of retention and referral growth, the full-time Lifecycle CRM Growth Manager will design and implement communication flows to enhance student engagement and reduce churn while building scalable referral systems in a fully remote environment.

Key responsibilities

• Design and launch onboarding communication flows to reduce early churn and foster a learning habit
• Build and manage intelligent trigger-based sequences for student motivation and engagement
• Develop scalable referral systems to convert existing students into new student acquisitions

Required qualifications

• Fluent level of English; knowledge of Spanish is a strong plus
• Proven experience in CRM, lifecycle, or email marketing
• Strategic thinking ability beyond just following briefs
• Strong writing skills with adaptability across different segments and funnels
• Experience with Customer.io is a strong plus