Lifecycle Director, California Licensed

Job Summary

Lifecycle Director, California Licensed, is a full-time remote position responsible for owning the post-purchase customer journey, developing retention strategies, and managing lifecycle marketing initiatives within a health and wellness DTC brand.

Key Responsibilities

• Own the end-to-end lifecycle marketing strategy across various channels including email, SMS, and subscriptions
• Develop and execute retention strategies to reduce churn and drive subscription growth
• Build and optimize a comprehensive loyalty and rewards program to enhance customer engagement and lifetime value

Required Qualifications

• 7-10+ years in lifecycle, retention, or CRM marketing at DTC consumer brands, with 3-5 years at a Director level or above
• Proven experience in building and scaling subscription retention programs
• Hands-on experience with Klaviyo, Recharge, and Shopify Plus
• Strong analytical skills with experience using Power BI, BigQuery, and Funnel.io
• Understanding of compliance regulations for email and SMS marketing