Lifecycle Engagement Manager

Job Summary

A company is looking for a Lifecycle Engagement Manager.

Key Responsibilities:

• Create and execute a comprehensive lifecycle marketing strategy, ensuring relevant and engaging campaigns
• Manage the campaign calendar and coordinate campaigns for key moments, events, and new product features
• Analyze campaign performance metrics, conduct A/B tests, and establish best practices for optimal campaign performance

Required Qualifications:

• 4+ years of experience in lifecycle, email, CRM, or related roles
• Expert working knowledge with CRM tools
• Demonstrable success driving re-engagement with CRM efforts
• Experience building a lifecycle journey map
• Solid analytical background with experience using tools like Amplitude or Tableau