Lifecycle Engagement Manager

Job is Expired
Location: Nationwide
Compensation: Salary
Staff Reviewed: Fri, Sep 01, 2023

Job Summary

A company is looking for a Lifecycle Engagement Manager.

Key Responsibilities:
  • Create and execute a comprehensive lifecycle marketing strategy, ensuring relevant and engaging campaigns
  • Manage the campaign calendar and coordinate campaigns for key moments, events, and new product features
  • Analyze campaign performance metrics, conduct A/B tests, and establish best practices for optimal campaign performance
Required Qualifications:
  • 4+ years of experience in lifecycle, email, CRM, or related roles
  • Expert working knowledge with CRM tools
  • Demonstrable success driving re-engagement with CRM efforts
  • Experience building a lifecycle journey map
  • Solid analytical background with experience using tools like Amplitude or Tableau

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