Lifecycle Growth Manager

Job Summary

A company is looking for a Lifecycle Growth Lead.

Key Responsibilities

• Own the waitlist nurturing strategy and build segmentation models for user engagement
• Design and execute lifecycle campaigns for user retention and re-engagement post-launch
• Run A/B tests and report on cohort retention and campaign performance metrics

Required Qualifications

• Experience in lifecycle marketing, CRM, or growth marketing at a consumer app
• Hands-on experience with marketing automation platforms
• Strong analytical skills with a focus on cohorts and retention metrics
• Experience designing multi-channel lifecycle programs from scratch
• Comfort with SQL or BI tools for analysis