Lifecycle Manager - Health & Wellness

Job Summary

A company is looking for a Lifecycle Manager in the Health & Wellness sector.

Key Responsibilities

• Own the lifecycle marketing strategy and roadmap across various channels, including email and SMS
• Develop and optimize customer retention strategies to enhance lifetime value and reduce churn
• Build and manage a comprehensive loyalty and rewards program to drive customer engagement and repeat purchases

Required Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field
• 3-5 years of experience in managing email/SMS lifecycle campaigns and loyalty programs in e-commerce
• Experience with product review platforms and analytics tools like Google Analytics and Power BI
• Strong analytical skills to derive actionable insights from data
• Experience in customer segmentation and behavioral targeting