Lifecycle Marketing Analyst

Job Summary

Owning the technical execution and optimization of lead lifecycle and campaign operations, the remote Lifecycle Marketing Operations Analyst will manage workflows, analyze conversion metrics, and collaborate with cross-functional teams to enhance marketing effectiveness and drive revenue growth.

Key responsibilities

• Manage lifecycle stage progression rules and automation workflows while creating reporting dashboards to identify conversion opportunities
• Execute campaign operations including email campaigns and retargeting flows, while ensuring data accuracy and optimizing channel performance through A/B testing
• Analyze conversion rates and drive initiatives to improve lead-to-MQL conversion, partnering with Revenue Operations for optimization

Required qualifications

• 3-5 years of experience in marketing operations or lifecycle marketing at a B2B SaaS company
• Hands-on expertise with marketing automation platforms and CRM systems, preferably HubSpot
• Strong technical execution skills in building complex workflows and automation rules
• Data fluency with the ability to analyze conversion funnels and derive actionable insights
• Process-oriented mindset with a focus on systems and repeatable frameworks