Lifecycle Marketing Associate

Job Summary

Detail-oriented and dynamic, the full-time remote Lifecycle Marketing Associate will manage and execute lifecycle marketing campaigns across various channels, including email, SMS, and in-app notifications, while analyzing performance metrics to optimize results.

Key responsibilities:

• Planning, executing, and QA'ing lifecycle campaigns from start to finish
• Developing and managing campaign strategies aligned with company goals and KPIs
• Tracking and analyzing campaign performance metrics to inform optimization efforts

Required qualifications:

• Hands-on Braze experience with 2+ years in building and managing multi-channel campaigns
• Proficiency in using Braze's reporting tools for campaign analysis and troubleshooting
• Familiarity with project management tools such as Asana
• Basic graphic design skills using tools like Canva
• Experience in consumer copywriting and editing for marketing campaigns