Lifecycle Marketing Associate

Job Summary

To support the Health Coach Institute's marketing efforts, the part-time Lifecycle Marketing Associate contractor will manage the execution of email and SMS campaigns in HubSpot, ensuring timely and error-free deployment while maintaining the lifecycle nurture program and audience segmentation.

Key responsibilities

• Build, QA, and deploy email and SMS campaigns, including promotional and nurture sequences, in HubSpot
• Design and run A/B tests to optimize campaign performance and manage the email calendar for strategic alignment
• Execute and manage the email/SMS lifecycle nurture framework and continuously improve audience segmentation and list hygiene

Required qualifications

• Hands-on experience building and deploying email/SMS campaigns in HubSpot
• Proven track record of executing campaigns with minimal supervision
• Strong understanding of audience segmentation and behavior-based logic
• Exceptional organizational skills and attention to detail for quality control
• Ability to adapt to a fast-paced marketing environment with shifting priorities