Lifecycle Marketing Associate Manager

Job Summary

A company is looking for an Associate Manager, Lifecycle Marketing.

Key Responsibilities

• Create personalized programs and campaigns to drive user acquisition and engagement
• Manage lifecycle marketing functions including creative briefs, messaging, audience segmentation, and data integrity checks
• Conduct end-to-end analysis of campaigns to inform future strategies and communicate updates with stakeholders

Required Qualifications

• 3+ years of lifecycle marketing experience or similar
• Experience with major Email Service Providers, preferably Iterable
• Ability to collaborate with diverse teams in a fast-paced environment
• Familiarity with technical tools/languages such as HTML, CSS, and Javascript
• Solid understanding of key marketing metrics and campaign analysis