Lifecycle Marketing Automation Manager

Job Summary

A company is looking for a Lifecycle Marketing Automation Manager to drive pipeline growth and optimize marketing strategies in the Life Sciences sector.

Key Responsibilities

• Spearhead the design and management of automated lifecycle journeys for Life Sciences segments
• Act as a primary builder and operator for AI Marketing Agents to create personalized email content
• Execute conversion analysis and manage qualification criteria for signals sent to SDRs and Sales

Required Qualifications

• 5+ years of experience in Demand Generation, Lifecycle Marketing, or Marketing Operations
• Deep expertise in HubSpot Workflows, Sequences, and Lists synchronized with Salesforce
• Proven ability to strategically prompt AI agents for professional B2B copy
• Familiarity with the biopharma landscape, including Commercial vs. Clinical and Therapeutic Areas
• Strong analytical skills to interpret BI dashboards and make tactical decisions