Lifecycle Marketing Campaign Manager

Job Summary

Working remotely on a freelance basis, the Lifecycle & Demand Generation Campaign Manager will build and execute multi-channel campaigns that drive customer expansion and revenue growth, collaborating closely with various teams to enhance lifecycle and demand generation strategies.

Key responsibilities

• Develop and implement lifecycle and demand generation campaigns focused on customer growth and revenue outcomes
• Collaborate with cross-functional teams to align priorities and ensure effective execution of marketing strategies
• Analyze performance data to derive insights and improve campaign strategies, presenting findings to stakeholders

Required qualifications

• 7+ years of experience in lifecycle marketing, campaign strategy, or demand generation
• Proven success in building effective lifecycle marketing campaigns that drive measurable business outcomes
• Experience with marketing automation and CRM platforms such as Marketo, SFMC, or HubSpot
• Strong background in managing multi-channel campaigns, including email, paid advertising, and events
• Ability to analyze data to inform campaign design and strategy, with a focus on performance trends