Lifecycle Marketing Contractor

Job Summary

Experienced lifecycle marketers will find a remote, ongoing contract opportunity as a Lifecycle Marketing Contractor, responsible for managing email and SMS programs in Iterable, optimizing customer journeys, and enhancing engagement for two distinct audiences.

Key responsibilities

• Building and optimizing email and SMS drips across the customer journey, from initial contact to retention
• Drafting and refining copy for communications in alignment with brand voice guidelines
• Analyzing customer funnels to identify drop-off points and launching re-engagement strategies

Required qualifications

• 4+ years of experience in lifecycle, CRM, or email marketing programs, preferably for consumer or D2C brands
• Proficient in Iterable, including journeys, campaigns, segmentation, and HTML/CSS for email
• Strong analytical skills with the ability to define metrics and analyze performance data
• Excellent copywriting skills with a focus on clarity and warmth
• Experience working with sensitive subject matter, particularly in healthcare or family planning