Lifecycle Marketing Director

Job Summary

Driving customer engagement strategies, the full-time salaried Lifecycle Marketing Director will own the end-to-end communications journey across various channels, leveraging data and AI to enhance customer experiences and foster growth, while working remotely or from designated office locations.

Key Responsibilities:

• Own the Lifecycle strategy and communications journey, ensuring effective customer engagement from pre-submission to post-funded advocacy
• Build and implement sophisticated communications segmentation and personalization strategies to enhance interaction relevance
• Drive measurable conversion and growth by collaborating with cross-functional teams to optimize the customer journey

Required Qualifications:

• 10+ years of experience in Lifecycle, CRM, or retention marketing with ownership of communications strategy
• Deep expertise with marketing automation platforms, preferably Braze, and technical fluency in executing sophisticated Lifecycle programs
• Proven track record of driving measurable conversion lift through effective Lifecycle programs
• Experience using AI to enhance marketing execution and customer communications
• Strong cross-functional leadership skills with experience in regulated industries such as financial services or healthcare preferred