Lifecycle Marketing Executive

Job Summary

To support the execution of lifecycle marketing campaigns, the remote Lifecycle Marketing Executive will manage the building, testing, and optimization of email, SMS, and other communications while collaborating with cross-functional teams to ensure timely delivery and high-quality standards.

Key Responsibilities:

• Build, schedule, and send lifecycle campaigns across various channels, ensuring accuracy and timely delivery
• Set up customer journeys, audience segments, and messaging templates within the customer engagement platform
• Pull campaign performance reports and track results against KPIs, sharing insights with the team

Required Qualifications:

• 2+ years of hands-on experience in lifecycle/CRM within a D2C or comparison business
• Highly organized and detail-oriented with a proven record of meeting deadlines
• Self-starter with strong communication skills and a collaborative mindset
• Comfortable working with data and quick to learn new tools
• Experience with Braze or a similar customer engagement platform is a plus