Lifecycle Marketing Lead

Job Summary

Experienced marketers will find a full-time remote opportunity as a Lifecycle Marketing Lead, responsible for developing lifecycle strategies, implementing technology solutions, and creating automated programs to drive revenue and customer engagement.

Key responsibilities

• Develop and own the lifecycle marketing strategy across the customer journey to enhance retention and re-engagement
• Evaluate and implement lifecycle marketing and CRM technology platforms, ensuring customer data is structured for initiatives
• Design and launch automated lifecycle programs while establishing reporting, KPIs, and performance measurement frameworks

Required qualifications

• 8+ years of experience in lifecycle marketing, CRM, retention marketing, or customer growth
• Proven experience building lifecycle programs from scratch and owning business outcomes
• Strong analytical and segmentation skills
• Familiarity with platforms such as Braze, Iterable, Salesforce Marketing Cloud, HubSpot, or Klaviyo
• Demonstrated ability to work strategically while remaining hands-on