Lifecycle Marketing Lead

Job Summary

A company is looking for a Lifecycle Marketing Lead.

Key Responsibilities

• Design and execute multi-channel campaigns for customer journeys from acquisition to retention
• Create campaign templates, establish QA processes, and build attribution models linking lifecycle touches to revenue
• Track engagement metrics, create executive dashboards, and report on campaign ROI with optimization recommendations

Required Qualifications

• 3+ years of hands-on experience with enterprise marketing automation tools (e.g., Braze, Iterable, Salesforce)
• Proven track record in building and optimizing multi-channel lifecycle campaigns
• Strong analytical abilities focused on revenue impact and experimentation
• Understanding of customer data platforms and real-time personalization
• Preferred experience in fintech or digital banking lifecycle marketing