Lifecycle Marketing Lead

Job Summary

A company is looking for a Strategic Lifecycle Marketing Lead.

Key Responsibilities

• Drive post-onboarding growth by owning the customer journey and designing engagement programs
• Optimize customer adoption through collaboration with Product and Marketing teams
• Surface expansion opportunities by translating product usage signals into actionable insights

Required Qualifications

• 7+ years of experience in growth, lifecycle, or demand marketing, preferably in product-led growth
• Proven ability to work collaboratively across marketing, product, and sales teams
• Demonstrated success in driving measurable growth in acquisition, activation, and monetization
• Experience in experimentation and data-driven decision-making
• Strong leadership skills with a track record of managing high-performing teams