Lifecycle Marketing Lead

Job Summary

Empathetic and strategy-driven, the full-time remote Lifecycle Marketing Lead will design and execute communication strategies that enhance member engagement throughout their mental health care journey, focusing on onboarding and retention for health plan business lines.

Key responsibilities:

• Map out and launch comprehensive, multi-channel communication journeys to guide members from registration to active care utilization
• Own the acquisition and onboarding experience, developing strategies to welcome new members and re-engage those who haven't entered care
• Collaborate with cross-functional teams to ensure alignment of member experience and flawless technical implementation of marketing campaigns

Required qualifications:

• 4+ years of experience in lifecycle marketing, customer retention, or brand engagement campaigns, particularly in B2C or B2B2C contexts
• Proven track record of managing multi-channel communication programs and collaborating with operations teams
• Exceptional communication skills, particularly in addressing sensitive topics like healthcare and mental wellness
• Strong understanding of consumer behavior and user psychology to motivate audiences through timely communication
• Highly organized with experience in coordinating complex marketing campaigns from concept to launch