Lifecycle Marketing Lead

Job Summary

Driving retention strategy across multiple channels, the full-time remote Lifecycle Marketing Lead will manage email, SMS, and personalized customer experiences, focusing on converting one-time purchasers into subscribers and enhancing customer engagement.

Key responsibilities

• Own the execution of growth and retention strategies across various lifecycle channels, including email and SMS
• Drive a test-and-learn agenda tied to retention metrics, collaborating with Data & Analytics on experiment design
• Serve as the primary resource on the retention journey, ensuring all lifecycle programs are effectively managed and optimized

Required qualifications

• 8-10 years of lifecycle marketing experience with a strong focus on retention
• Hands-on experience with SMS marketing and platforms such as Klaviyo, Attentive, and Recharge
• Proven track record of driving measurable retention results through testing
• Experience in a high-growth CPG or DTC brand, with a solid understanding of audience strategy and segmentation logic
• Ability to manage multiple high-priority projects across cross-functional teams effectively