Lifecycle Marketing Lead

Job Summary

Owning high-impact lifecycle programs, the full-time Lifecycle Marketing Lead will drive new-client acquisition initiatives through outbound prospecting and content strategy while working remotely.

Key responsibilities

• Lead the outbound prospecting pilot, including sequencing, vendor partnerships, and messaging direction
• Own and drive lifecycle marketing strategy, setting direction, defining success metrics, and monitoring performance
• Set editorial and content direction across lifecycle marketing initiatives, managing the content calendar and supporting content marketing efforts

Required qualifications

• Several years of lifecycle, CRM, or growth marketing experience with a proven track record of driving measurable business outcomes
• Strong strategic judgment and structured thinking with the ability to define problems and success criteria
• Fluency with modern customer engagement platforms such as Braze, Iterable, or Customer.io
• Strong storytelling and influence skills, capable of building alignment in cross-functional settings
• Experience using AI tools for drafting, analysis, and campaign planning, with critical judgment on outputs