Lifecycle Marketing Lead GTM

Job Summary

A company is looking for a Lifecycle Marketing Lead, GTM.

Key Responsibilities:

• Own the lifecycle marketing strategy and execution of campaigns to drive engagement and feature adoption for active providers
• Proactively identify key moments to deepen provider engagement and maximize success across all stages of their journey
• Track KPIs, analyze program performance, and identify optimization opportunities through experiments and improvements

Required Qualifications:

• 4-6+ years experience managing lifecycle or email marketing campaigns
• Empathetic, customer-centric approach with a focus on customer experience
• Ability to prioritize initiatives based on impact, results-driven mindset, and data analysis skills
• Experience providing clear requirements across creative, data, and technical teams
• Comfort with HTML/CSS and usage of customer engagement platforms like Iterable or Marketo