Lifecycle Marketing Manager

Job Summary

A company is looking for a Lifecycle Marketing Manager.

Key Responsibilities

• Own and optimize the end-to-end patient lifecycle across acquisition, onboarding, engagement, and retention
• Design, launch, and analyze multi-channel lifecycle programs to drive measurable improvements
• Collaborate cross-functionally to ensure alignment and scalability of all lifecycle efforts

Required Qualifications

• 7+ years of experience in lifecycle, CRM, or retention marketing in a consumer-facing environment
• Proven track record of scaling multi-channel lifecycle programs with measurable results
• Deep familiarity with CRM platforms and dynamic personalization strategies
• Strong understanding of A/B testing and data-driven decision-making
• Experience collaborating with cross-functional partners to deliver customer-centric campaigns