Lifecycle Marketing Manager

Job Summary

A company is looking for a Lifecycle Marketing Manager to focus on Adoption and Retention strategies.

Key Responsibilities

• Map and manage the end-to-end buyer journey for paid users, focusing on feature adoption and retention
• Build and maintain automated flows across various channels to support product initiatives and new feature launches
• Conduct audits of automated flows to streamline communications and enhance the customer experience

Required Qualifications

• 4-6+ years of experience in Lifecycle, CRM, or Growth Marketing, particularly in a SaaS or subscription environment
• Advanced experience with marketing automation platforms and in-product messaging tools
• Strong understanding of customer lifecycle mapping and automated flow execution
• Proven ability to manage multi-channel campaigns effectively
• Experience with data tools to analyze performance metrics and inform strategy