Lifecycle Marketing Manager

Job Summary

A company is looking for a Lifecycle & Sales Marketing Manager.

Key Responsibilities:

• Develop and execute lifecycle marketing strategies to increase customer engagement and revenue
• Create and manage customer segmentation and targeting strategies for optimizing the customer journey
• Collaborate with cross-functional teams to develop and execute integrated marketing campaigns

Required Qualifications:

• 3+ years of lifecycle and/or general marketing experience, preferably in a startup environment
• Expertise in at least one of the following areas and exposure to at least three: Lifecycle marketing, Sales enablement marketing, Content development and production, Marketing analytics tools, Product marketing
• Proven ability to lead cross-functional initiatives and deliver on KPIs
• Strong analytical, data-driven approach to growth (SQL experience preferred)
• Ownership mentality and solid communication skills