Lifecycle Marketing Manager

Job Summary

A company is looking for a Lifecycle Marketing Manager to develop and execute email-centric strategies that drive revenue growth through customer engagement.

Key Responsibilities

• Develop and implement revenue-driving lifecycle programs to activate cross-sell and upsell opportunities
• Segment and personalize marketing campaigns based on customer usage and behaviors
• Leverage automation and data-driven insights to optimize customer touchpoints and reduce churn

Required Qualifications

• 5+ years of experience in lifecycle marketing, email marketing, or customer marketing
• Proven track record of executing successful lifecycle marketing programs that drive revenue growth
• Deep understanding of customer segmentation and personalized marketing campaigns
• Strong proficiency in Hubspot and Salesforce or similar marketing automation platforms
• Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)