Lifecycle Marketing Manager

Job Summary

A company is looking for a Lifecycle Marketing Manager to craft and implement sophisticated lifecycle marketing strategies that drive customer engagement, retention, and expansion.

Key Responsibilities

• Develop and execute end-to-end automated lifecycle marketing programs across multiple channels
• Design and implement customer segmentation strategies for personalized experiences
• Collaborate with cross-functional teams to align lifecycle marketing initiatives with company strategies

Required Qualifications

• 5+ years of experience in lifecycle or CRM marketing programs, particularly with Braze
• Deep knowledge of customer segmentation and automated multi-channel campaigns
• Strong analytical skills with experience in A/B testing and analytics platforms
• Exceptional organizational and project management skills
• Understanding of marketing compliance requirements such as CAN-SPAM and GDPR