Lifecycle Marketing Manager

Job Summary

A company is looking for a Lifecycle Marketing Manager (Remote).

Key Responsibilities

• Develop and execute multi-channel lifecycle strategies, primarily focusing on email and SMS marketing
• Collaborate with cross-functional teams to enhance patient engagement through personalized lifecycle programs
• Refine reporting and analytics capabilities while expanding test-and-learn initiatives to improve campaign performance

Required Qualifications

• 5+ years of experience in D2C/B2C lifecycle or retention marketing with a proven track record
• Hands-on experience with Iterable for campaign setup, automation, and optimization
• Strong analytical skills to interpret data and make data-driven decisions
• Excellent project management skills for managing multiple campaigns simultaneously