Lifecycle Marketing Manager

Job Summary

A company is looking for a Lifecycle Marketing Manager.

Key Responsibilities

• Own strategic marketing campaign launches and manage the approvals process
• Architect, build, test, and launch end-to-end, multi-channel automated campaigns
• Develop reports and dashboards to analyze campaign performance and identify improvement opportunities

Required Qualifications

• 4+ years of experience in lifecycle, growth, CRM, or email marketing
• Strong technical background in campaign configuration, including HTML, CSS, and liquid logic
• Deep understanding of martech tools and their functionalities
• Experience running A/B tests to drive marketing performance
• Ability to thrive in fast-paced and ambiguous environments