Lifecycle Marketing Manager

Job Summary

A company is looking for a Lifecycle Marketing Manager to lead marketing strategies for healthcare facility customers.

Key Responsibilities

• Develop and execute B2B lifecycle marketing strategies for onboarding, engagement, and retention
• Optimize lifecycle communications across various channels and create personalized marketing journeys
• Establish lifecycle KPIs and report on performance, driving continuous improvement through testing

Required Qualifications

• 5+ years of experience in lifecycle, CRM, or retention marketing, with 2 years focused on B2B
• Experience with sales-led and product-led growth strategies
• Strong understanding of the B2B customer journey
• Proficiency with marketing automation and CRM tools
• Analytical mindset with a focus on testing and optimization